Tech culture has perpetuated the myth that data science is a sort of magic; something that only those with exceptional math skills, deep technical know-how and industry knowledge can understand or act on. While it’s true that math skills and technical knowledge are required to effectively extract insights from data, it’s far from magic. Given a little time and effort, anyone can become familiar with the basic concepts.

As a CEO, you don’t need to understand every technical detail, but it’s very important to have a good grasp of the entire process behind extracting useful insights from your data. Click on the full article below to read the five big-picture steps you must take to ensure you understand data science (and to ensure your company is gaining actionable insights throughout the process).

Read the full article here.