Anaconda Perspectives

ChatGPT: AI-Assisted Writing Pros, Cons, and Tips to 3x Content Production

Mar 08, 2023
By Nanette George

This is the second article in a series of two. The first article is ChatGPT: Is Adding AI Writers To Your Content Production Process Worth It?


As a journalist who happily landed in data science and product marketing, I view generative language models as an opportunity for business-to-business (B2B) organizations. Rather than replacing writers, this tech can give us superpowers to accelerate and increase our production by about three times. By the way, that’s my estimate, based on about eight months I spent testing and writing with free and paid AI writers. (Non-writers told me these tools would accelerate my production by 10 times, and I have not found that to be the case.)

I drafted this article using ChatGPT and an AI writer, so scroll down to see the prompt I gave both and what each tool delivered. Both gave me great ideas to include in the article but neither gave me an article I could copy, paste, and publish. I also captured a video showing how I used the AI writer Copymatic to create a draft for this article.

What is an AI writer?

AI writers are the online tools that have emerged over the last two years, after OpenAI released its paper, Language Models are Few-Shot Learners and introduced the groundbreaking GPT-3, a language model considered the largest neural network ever, with 175 billion parameters, or configurable variables that define the skill of a deep learning model.

There are many AI writing tools to try, including AI Writer, AnyWord, Copymatic, Jasper, Rytr, and Sassbook. [Editor’s note: Anaconda doesn’t have partnerships with these AI writers. We do not benefit if you use these links.]

Pros and Cons: Adding AI Writers to Content Production

There are many advantages and drawbacks to anticipate when you are using AI writers or tools like ChatGPT in your content production process.

Pros:

  • Efficient and fast: AI writers can produce first drafts of large quantities of content in a relatively short amount of time, making them ideal for teams that need to produce a lot of content quickly.

  • Consistent tone and voice: They can help maintain a consistent tone and style across all of your content, which is important for building and maintaining a strong brand identity. Some paid AI writers allow you to tweak copy during their platform’s generative process, suggesting that the more copy you generate, the more you train the AI writer in your brand’s messages and brand. (Watch this space: This is where the best AI writing tools will carve out their competitive advantages.)

  • Cost effective: They can save your team money and time spent in the first-draft writing stage, which can slow the production process. ChatGPT is free; many other AI writers are paid, with a free-trial option.

  • Accelerates production: They can speed up the creative process by providing an initial block of copy to work with, make your own, and bolster with links to marketing assets and other content.

Cons:

  • No novel insights or domain knowledge: ChatGPT and AI writers can’t report the news or suggest a point of view for thought leadership for your brand. They can’t comment on events that will take place in the future. They don’t understand the nuances in your domain of expertise or the challenges your buyers face.

  • Restricted training: They can only draw from the knowledge that reflects the data they were provided in training. At the time of publication of this article, ChatGPT is trained on information up to 2021.

  • Low quality: AI-generated content can be plagued by errors and inaccuracies that must be addressed in the writing and editing stages of content projects. If you ask for a list of five things, you might get only three or four, and sometimes the content repeats. You’ll often see overused phrases like, “In a world increasingly driven by data” or “When it comes to data science,” and these are phrases you’ll need to edit out of your copy.

  • Limited plagiarism protection: ChatGPT makes no promise that copy is filtered to ensure it doesn’t include plagiarism. Plagiarized content is important to avoid in general, but especially for search engine optimization (SEO) reasons, because Google penalizes search ranking for sites that duplicate even their own content.

  • Lack of human touch: AI writers lack the ability to understand your product’s value proposition or empathize with your target audience, which can lead to low-engagement content, which can negatively affect your search-engine rankings.

  • Uptime (availability): The free version of ChatGPT is rarely available during business hours, due to high demand. OpenAI just released ChatGPT Plus, and at USD $20 per month, you can access the tool even when demand is high.

Image shows a screenshot of OpenAI’s ChatGPT Plus offering and compares it to the free version of ChatGPT.Screenshot 2023 03 08 at 9 53 32 AM

5 Tips for Enterprise Teams Using ChatGPT and AI Writers

It’s critical to apply AI thoughtfully and strategically, as you would in any other business function. Here are five recommendations for enterprise teams that want to leverage AI writers in their content operations process:

  1. Use ChatGPT for creative tasks and research. Use ChatGPT for keyword research, content and headline ideas, and blog outlines. It also can be helpful for creating topical content maps (finding topics related to core themes) and for creating schema code for blog articles (which tell a search engine the purpose of a page).

  2. Use AI writers for AI-assisted writing. Use it to write a blog article, social media posts, FAQ answers, and other formulaic writing where you can provide detailed information about what you are writing. Plan to use a plagiarism checker, and some AI writers provide them for an additional fee. SEO experts have reported Google set the record straight on how it plans to rank AI content in search results. It seems that an AI-assisted approach, where copy is reviewed by human editors and results in engaging, high-quality content, will rank well in search.

  3. Keep human editors in the loop. Always have people review content generated by AI writers, to ensure that it’s high-quality content that will engage your target audiences in meaningful ways and that it meets your brand’s quality standards. You will need to fact-check, check research for accuracy, and add links to great content.

  4. Start small. Introduce AI writers into your content production process gradually, rather than relying on them to produce all of your content at once. Use a free trial of a tool like Copymatic, Jasper, or AI-Writer to try out different options. This will help you to gauge their effectiveness and make any necessary adjustments.

  5. Plan for recalibration over time. AI-assisted writing tools will improve and your organization’s messaging will change, and you will want to adapt to these changes continuously.

AI Writers Can (Roughly) 3x Your Content Production

As with any AI solution, you’ll need to apply it carefully and strategically, tying its use to your team’s key performance indicators (KPIs) and your organization’s business goals. By my estimate, using AI writers early in the process for business-to-business B2B content production increased my productivity by about three times. That is, I was able to create three times as much content as I could before using AI writers, in the same amount of time.

I was able to generate first drafts of long-form content (e.g., guide, ebook) and short-form content (e.g., blog article) quickly. However, I still had to remove repetitive points or phrases, fact-check and correct errors, link the content meaningfully to product offerings, and add relevant calls to action (CTAs) in the copy.

So yes; it’s worth it to add AI writers to your content production process. Just do it thoughtfully, and proceed carefully. Share with us what you are learning in your use of AI-assisted technology in your area of expertise. Tag us on social media, and let’s continue the conversation.

Additional Resources on ChatGPT

Sophia Yang wrote a great article on the abilities and limitations of ChatGPT. Anaconda CEO and Co-Founder Peter Wang hosted a panel conversation on the transformative power of ChatGPT and other large language models. Check them out!

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Prompt I gave ChatGPT and Copymatic:

Write a blog article with tips for enterprise teams that want to add AI writers to their content production processes. Include the pros and cons of using AI writers for content generation, then provide 5 good recommendations for how teams can use AI writers in the content strategy and copywriting processes.

ChatGPT’s result - 458 words:

Artificial intelligence (AI) writers have become increasingly popular in recent years, as they promise to help enterprise teams produce more content in less time. However, before implementing AI writers into your content production process, it's important to understand both the pros and cons of using these tools.

Pros:
  • Efficiency: AI writers are able to produce large quantities of content in a relatively short amount of time, making them ideal for teams that need to produce a lot of content quickly.

  • Consistency: AI writers can help maintain a consistent tone and style across all of your content, which is important for building and maintaining a strong brand identity.

  • Cost-effective: AI writers can save teams money on hiring human copywriters, which can be costly.

Cons:
  • Lack of creativity: AI writers may struggle to produce truly unique and creative content, as they are often limited by the algorithms and data sets they are trained on.

  • Quality issues: AI-generated content can be plagued by errors, inaccuracies, and inconsistencies, which can undermine the credibility and authority of your brand.

  • Lack of human touch: AI writers lack the ability to understand and empathize with the target audience, which can lead to a lack of emotional connection in the content.

  • If you're considering using AI writers for your content production process, here are five recommendations to keep in mind:

  1. Start small: Introduce AI writers into your content production process gradually, rather than relying on them to produce all of your content at once. This will help you to gauge their effectiveness and make any necessary adjustments.

  2. Train your AI writers: To ensure that your AI writers are producing the highest-quality content possible, it's important to train them on a diverse set of data sets, including examples of your company's past content.

  3. Have human editors review the content: Always have human editors review the content generated by AI writers, to ensure that it meets the quality standards of your brand.

  4. Keep the target audience in mind: When training your AI writers, make sure to keep your target audience in mind, so that the content they produce is tailored to the interests and needs of that audience.

  5. Use AI writers as a supplement, not a replacement: AI writers should be used as a supplement to human writers, not as a replacement. Human writers can bring a unique perspective, creativity, and the ability to understand the target audience, that AI writers can't replace.

AI writers can be a valuable tool for enterprise teams looking to produce more content in less time. However, it's important to understand the pros and cons of using these tools and to use them strategically, as a supplement to human writers, to ensure that the content produced is of the highest quality.

Copymatic’s result - 950 words:

[Check out this video of how I generated this copy. No compensation is being paid from Copymatic for this highlight; it’s just the tool I use.]

Should Your Enterprise Team Use AI Writers? Pros, Cons & Drawbacks To Consider

Enterprise teams are always looking for ways to maximize their productivity and streamline their content production processes. As AI technology continues to advance, more and more companies are considering adding AI writers to their teams. In this article, we'll take a look at the pros and cons of using AI writers, as well as any potential drawbacks you should be aware of.

Introduction

If your enterprise team is considering using AI writers, there are several pros and cons to consider. The potential benefits of using AI writers include increased efficiency and accuracy, as well as the ability to scale content production. However, there are also some potential drawbacks to using AI writers, including the need for human oversight and the possibility of errors.

What is AI Writing?

Artificial intelligence writing is a form of content writing that uses natural language processing and machine learning algorithms to generate written content. AI writing can be used to create or enhance text for a variety of purposes, including website content, marketing collateral, and even email responses.

While AI writing has some clear advantages over traditional methods of content generation, it also comes with its own set of potential drawbacks. For enterprises considering whether or not to use AI writers for their content needs, it is important to weigh the pros and cons carefully before making a decision.

Pros:

  • The use of AI can help to significantly improve the quality of written content, by ensuring that it is free of grammatical errors and stylistically consistent.
  • AI writers can generate large amounts of content quickly and easily, which can be a major time-saver for busy enterprises.
  • Since AI writers can work around the clock, they can help to increase the frequency and volume of output from an enterprise team.

Cons:

  • There is always the potential for errors when using automated systems like AI writers, and these errors could have serious consequences if they were to go undetected.
  • The use of AI in content writing may result in a lack of creativity or human touch in the final product.
  • Enterprises that rely too heavily on AI writers may find themselves at a disadvantage when competing against those who still use traditional methods.

Benefits of AI Writers for Enterprise Teams

There are many reasons why enterprise teams may want to consider using AI writers. Here are some of the benefits that can be gained:

1. Increased Productivity: AI writers can help increase the productivity of your team by generating content faster than human writers. This can free up time for your team to focus on other tasks.

2. Improved Quality: AI writers can help improve the quality of your content by ensuring that all information is accurate and well-researched. This can help to build trust with your audience and improve your brand’s reputation.

3. Cost-Effective: AI writers can be cost-effective as they do not require a salary or benefits. This can help to save your enterprise money which can be reinvested into other areas of the business.

Challenges and Drawbacks of Using AI Writing

When it comes to enterprise teams and AI writers, there are both pros and cons to consider. On the one hand, AI writers can be a huge asset when it comes to generating high-quality content quickly and efficiently. However, there are also some challenges and drawbacks that should be considered before using AI writers on an enterprise team.

One of the biggest challenges of using AI writers is that they can sometimes produce inaccurate or even nonsensical results. This is because AI writers often rely on algorithms to generate their content, and these algorithms can sometimes produce results that don't make sense. Additionally, AI writers can also be expensive to use, as they often require specialized software and hardware. Finally, another challenge of using AI writers is that they can sometimes have difficulty understanding complex topics or concepts.

Despite these challenges, there are also several benefits to using AI writers on an enterprise team. For example, AI writers can help to save time and money by generating high-quality content quickly and efficiently. Additionally, they can also help to improve the overall quality of the content produced by an enterprise team.

Tips to Maximize Your AI Writing Investment

If you're considering using AI writers for your enterprise team, there are a few things to keep in mind. Here are some tips to maximize your investment and get the most out of AI writing:

1. Know your goals. What do you want to achieve with AI writing? Make sure everyone on your team is clear on the objectives so that you can measure success accurately.

2. Set up a system. Once you know what you want to accomplish, put together a system for managing AI writers and assigning tasks. This will help ensure that everyone is on the same page and that deadlines are met.

3. Train your writers. Even if they're good at writing, they'll need to be trained on your company's specific style guide and tone. Invest in this upfront so that they can hit the ground running and produce high-quality content from the start.

4. Get feedback early and often. As with any new technology or process, it's important to get feedback from users early and often. This will help you catch any issues early on and make adjustments as needed.

Conclusion

AI writers can be a great tool for your enterprise team, but it's important to consider the pros, cons and drawbacks before committing. AI writers can drastically reduce writing time and create content that is tailored to the target audience. However, they may lack creativity or personalization compared to human-written pieces of content. Ultimately, if used correctly and with proper safeguards in place, AI writers can help streamline your team’s workflow while still delivering quality results.