The Anaconda, Inc. (“Anaconda”) trademarks, service marks, logos and designs, as well as other works of authorship that are eligible for copyright protection (collectively, “Marks”), and the goodwill they represent, are among Anaconda’s most valuable assets. To safeguard them, Anaconda has posted these Trademark and Brand Guidelines (“Guidelines”) to assist you in properly using our Marks in the specific cases that we permit. The strength of our Marks depends, in part, upon consistent and appropriate use. We ask that you properly follow these Guidelines and use and credit our Marks strictly in accordance with these Guidelines. We reserve the right to change these Guidelines at any time and solely at our discretion.
1. Guidelines Overview
The requirements set forth in these Guidelines are general. Authorized partners and licensees may be subject to additional restrictions that are not set forth in these Guidelines. If you are a partner or a licensee of Anaconda, please consult your agreement for any additional requirements applicable to your use of our Marks. If you are a Licensee but have not been provided with special guidelines for usage of Anaconda Marks, then these Guidelines apply to your usage of Anaconda Marks. In the event of a conflict between the applicable agreement and these Guidelines, the terms of the agreement will control.
These Guidelines are designed to ensure proper legal use of the Anaconda Marks and to prevent confusion that can result from improper or illegal usage. These Guidelines should be followed along with Anaconda’s Terms of Service and all of Anaconda’s rules and policies, posted on Anaconda’s website or otherwise.
2. The Anaconda Marks & Required Notices
Anaconda Marks consist of the following registered, unregistered and/or pending Marks, which are subject to change without notice:
a. REGISTERED MARKS. The following are among the federally registered Marks owned by Anaconda. Use of the ® symbol must accompany these Marks or, alternatively, Anaconda should be properly identified as the owner of these federally registered Marks in a footnote that substantially reads, for example, “[Mark] is a registered trademark owned by Anaconda, Inc.”
i. ANACONDA
ii. ANACONDA & Design
iii. ANACONDA, INC.
iv. CONDA
v. CONDA & Design
vi. MINICONDA
vii. ANACONDA.ORG
b. PENDING AND COMMON LAW MARKS. The following are among the Marks for which Anaconda owns pending federal applications or common law rights. Use of the ™ or (SM) symbol must accompany these Marks or, alternatively, Anaconda should be properly identified as the owner of these Marks in a footnote that substantially reads, for example, “[Mark] is a mark owned by Anaconda, Inc.”
i. NUMBA
ii. DASK
iii. ANACONDA NUCLEUS
3. General Use Guidelines
a. COMPANY, PRODUCT, SERVICE. You may not place your company Marks next to (or combine them with) the Anaconda Marks.
b. DOMAIN NAMES, META TAGS, HIDDEN TEXT. You may not incorporate the Anaconda Marks in any domain name, username, social media account name, meta tag, or other hidden text in a web page without prior written authorization from Anaconda.
c. INTERNET ADVERTISING KEYWORDS. You may not use or incorporate the Anaconda Marks in any internet advertising keyword, Ad Word, hashtag, or other term used to trigger advertising or search engine results without prior written permission from Anaconda.
d. MERCHANDISE ITEMS. You may not manufacture, sell, or give away merchandise items bearing any of the Anaconda Marks without a written license from Anaconda.
e. APPEARANCE. The Anaconda Marks may not be displayed as a primary or prominent feature on any materials without a written agreement with Anaconda.
f. DISPARAGEMENT. The Anaconda Marks may not be used in a manner that would disparage Anaconda or its products or services.
g. COMPLIANCE WITH LAWS. All services provided and all products made, shipped, promoted, sold, or otherwise provided by you in association with the Anaconda Marks, and all packaging, advertising, and promotional materials created, distributed, or otherwise used by you bearing the Anaconda Marks shall be in conformity with all applicable laws and regulations.
h. NON-MODIFICATION. The Anaconda Marks must be used exactly as provided by Anaconda without distortion or alteration to their color, content, proportion, design, or otherwise, and without removal of any elements, including wording and artwork.
i. CURRENT GUIDELINES. Always follow all applicable marketing and legal guidelines. From time to time, Anaconda may provide additional guidelines, and may modify its written guidelines for the size, typeface, colors, and other graphic characteristics of any Anaconda Marks, making it imperative for you to review all updates. You are subject to all Guidelines currently in effect.
j. POLICING. In the U.S. and other jurisdictions, trademark owners have a duty to police the use of their Marks. If you become aware of any improper use of the Anaconda Marks, including infringement or counterfeiting by third parties, report them to Anaconda immediately. Please provide as much detail as possible, including the name of the possibly infringing party, contact information, and examples of the potentially infringing use.
k. GOODWILL. All uses and goodwill associated with the Anaconda Marks will inure to the benefit of Anaconda.
l. QUALITY. The nature and quality of any products or services authorized to be supplied by third parties in connection with the Anaconda Marks shall conform to the standards set by Anaconda. All permitted users/licensees will cooperate with Anaconda in facilitating monitoring and control of the nature and quality of such products and services by Anaconda.
m. USE SAMPLES. Permitted users/licensees will promptly supply Anaconda with samples of use of the Anaconda Marks and any other information upon request by Anaconda. Should Anaconda notify such permitted users/licensees in writing that the use of the Anaconda Marks does not conform to the standards set by Anaconda, the user/licensee shall promptly bring such use into conformance and provide Anaconda with samples of conforming use.
n. INFRINGEMENT PROCEEDINGS. Anaconda shall have the sole right and discretion to bring legal or administrative proceedings to enforce its rights in its Marks including actions for trademark infringement or unfair competition proceedings involving its Marks.
o. RESERVATION OF RIGHTS. Unless otherwise agreed to in writing, Anaconda reserves the right to terminate permission to copy, reproduce, or display the Anaconda Marks and to demand that the Anaconda Marks cease to be used at any time, in its sole discretion. Anaconda reserves the right to object to unfair uses or misuses of its Anaconda Marks and other violations of law, as well as uses that Anaconda in its sole discretion deems unlawful or improper, even if such use is not expressly prohibited by these guidelines. Anaconda reserves the right to revise these Guidelines at any time, without notice.
4. Contact Information
For any questions regarding the proper usage of the Anaconda Marks, the proper notices, or these Trademark Guidelines, or to report violations of these Guidelines, please email Anaconda.